What a College Level Essay Should Do

What a College Level Essay Should Do:

From The University of Purdue OWL website:

First Paragraph/Introduction:

The introduction is the broad beginning of the paper that answers three important questions:

1. What is this?
2. Why am I reading it?
3. What do you want me to do?

You should answer these questions by doing the following:

1. Set the context – provide general information about the main idea, explaining the situation so the reader can make sense of the topic and the claims you make and support
(The context for an ad analysis paper might include details like
-the source of the advertisement [ie the magazine where you found it]
-the magazine’s target audience,
-Background on the product/company
-A basic visual description of the ad)

2. State why the main idea is important – tell the reader why s/he should care and keep reading. Your goal is to create a compelling, clear, and convincing essay people will want to read and act upon

3. State your thesis/claim – compose a sentence or two stating the position you will support

If your paper is long, you may want to forecast how you will support your thesis by outlining the structure of your paper, the sources you will consider, and the opposition to your position. Your forecast could read something like this:
First, I will define key terms for my argument, and then I will provide some background of the situation. Next I will outline the important positions of the argument and explain why I support one of these positions. Lastly, I will consider opposing positions and discuss why these positions are outdated. I will conclude with some ideas for taking action and possible directions for future research.
This is a very general example, but by adding some details on your specific topic, this forecast will effectively outline the structure of your paper so your readers can more easily follow your ideas.

Body Paragraphs

Body Paragraphs: Moving from General to Specific Information
Your paper should be organized in a manner that moves from general to specific information. Every time you begin a new subject, think of an inverted pyramid - the broadest range of information sits at the top, and as the paragraph or paper progresses, the author becomes more and more focused on the argument ending with specific, detailed evidence supporting a claim. Lastly, the author explains how and why the information she has just provided connects to and supports her thesis (a brief wrap up or warrant).

The four elements of a good paragraph (TTEB)
A good paragraph should contain at least the following four elements: Transition, Topic sentence, specific Evidence and analysis, and a Brief wrap-up sentence (also known as a warrant) – TTEB!
1. A Transition sentence leading in from a previous paragraph to assure smooth reading. This acts as a hand off from one idea to the next.
2. A Topic sentence that tells the reader what you will be discussing in the paragraph.
3. Specific Evidence and analysis that supports one of your claims and that provides a deeper level of detail than your topic sentence.
4. A Brief wrap-up sentence that tells the reader how and why this information supports the paper’s thesis. The brief wrap-up is also known as the warrant. The warrant is important to your argument because it connects your reasoning and support to your thesis, and it shows that the information in the paragraph is related to your thesis and helps defend it.

Conclusions

Conclusions wrap up what you have been discussing in your paper. After moving from general to specific information in the introduction and body paragraphs, your conclusion should begin pulling back into more general information that restates the main points of your argument. Conclusions may also call for action or overview future possible research. The following outline may help you conclude your paper:
In a general way,
• restate your topic and why it is important,
• restate your thesis/claim,
• address opposing viewpoints and explain why readers should align with your position,
• call for action or overview future research possibilities.
Remember that once you accomplish these tasks, unless otherwise directed by your instructor, you are finished. Done. Complete. Don't try to bring in new points or end with a whiz bang(!) conclusion or try to solve world hunger in the final sentence of your conclusion. Simplicity is best for a clear, convincing message.
The preacher's maxim is one of the most effective formulas to follow for argument papers:
1. Tell what you're going to tell them (introduction).
2. Tell them (body).
3. Tell them what you told them (conclusion).